New Horizons in Hospitality - Emile DeFelice, Soda City Market - Ep. 45

Episode 45 of Footnotes turned into a masterclass on building and marketing an experience that provides people with what they’ve always loved: community, fresh air, and, of course, shopping. Emile DeFelice is the visionary behind Soda City Market, a weekly event that’s become synonymous with the City of Columbia in South Carolina. He brings some unconventional wisdom to the table, encouraging us to rethink marketing, partnerships, and tackling problems in business. From “you attitude” to the “Cracker Barrel effect,” he gives us practical advice that's ready to implement. If you love Soda City, we guarantee you’ll enjoy this inside look at an event that’s helped revitalize the downtown we’ve come to know and love.